J.J. Childress, serial entrepreneur and Director of Microsoft’s TechSpark Initiative in El Paso, and Erik Pavia, Founder of Pantheon and Entrepreneur in Residence for the MCA Innovation Center, will discuss how showcasing technology helps foster innovation. JJ and Erik, co-founders of the Techquila podcast, will share their journey creating a tech-centered podcast, best practices, and lessons learned along the way. Attendees can expect to learn about the importance of media format, developing the audience for innovation and tech-related media, and how to leverage media authority to foster innovation.